We begin every digital project with the creation of user personas, use cases, and task flows. With user personas, we synthesize demographic and pychographic information to determine user motivations. Use cases and task flows allow us to outline common interactions so we can document the technical requirements for the experience and produce actionable insights for the creative team.
This is an excerpt from Principles of UX Design, an InVision e-course by Timothy Embretson. Iknow what you might be thinking: process and creativity don’t mix. You’ve either heard this from UX and design folks, or you’re one of those people who