Our Capabilities

Functional strength makes creative power.

UX Design


Interactive Design


User Research


Interface Design


User Testing





We are UX magicians that provide UX solutions.

We begin every digital project with the creation of user personas, use cases, and task flows. With user personas, we synthesize demographic and pychographic information to determine user motivations. Use cases and task flows allow us to outline common interactions so we can document the technical requirements for the experience and produce actionable insights for the creative team.

Bombarding users with information is more likely to confuse than educate them. We practice the best practices around providing users with information and easy paths for finding specific content quickly. Through user research, and our experience and knowledge of trends in how people use digital products, we deliver information design that is truly best of breed.

You can’t effectively build a house without blueprints, and the same is true with wireframes and digital products. Wireframes provide a schematic diagram of the environment so we can understand at a granular level the content and functionality of the experience. And after building hundreds of websites, mobile sites and apps, we don’t just do wireframes – we excel at them.

User testing is one of the best ways to optimize the user experience design of a website. User testing can validate aspects of the interaction and help illuminate areas that need to be improved. We have experience facilitating user testing both online and in person, using wireframes, HTML or a finished site, and can help interpret the results so that you understand the key takeaways.

Rapid prototyping enables you to test interactions on new sites before completing the build. Through a high fidelity, semi-functional site, you’re able to verify the success of the experience provided, learn lessons early and avoid pitfalls. We are highly experienced in developing the UI and translating the HTML and backend support for this type of testing.

Software as a service is evolving and we understand the unique needs of start-up and existing companies developing new web and mobile apps. We have in-depth knowledge of not only the core functionality of these products, but also the enrollment cycle that is key to membership and how exceptional front-end design can enhance user engagement and ultimately grow your business.

Our More Creative Process

We are UX. We are strategic. We are More Creative.

Strategy is important from the outset because it articulates the brand, guiding principles, and long-term vision of an organization. The strategy underpinning a UX project will shape the goals of the project—what the organization is hoping to achieve with the project, how its success should be measured, and what priority it should have in the grand scheme of things.

The discovery phase is probably the most variable between projects. Complex projects will comprise significant user and competitor research activities, while small startup websites may skip all research activities other than some informal interviews and a survey. In many people’s eyes, the Research phase is key to creating an informed user experience, however it is also the phase most often skipped—especially by proponents of a “Lean UX” approach.

The aim of the Analysis phase is to draw insights from data collected during the Research phase. Capturing, organising and making inferences from the “what” can help UX Designers begin to understand the “why”. Communicating the designer’s understanding back to end-users helps to confirm that any assumptions being made are valid.

The Design phase of a UX project is collaborative and iterative (meaning that it cycles back upon itself to validate ideas and assumptions). Building on the user feedback loop established in previous phases, the premise of the Design phase is to put ideas in front of users, get their feedback, refine them, and repeat. These ideas may be represented by paper prototypes, interactive wireframes, or semi-functioning prototypes, all deliberately created in low-fidelity to delay any conversation relating to graphic identity, branding or visual details.

The Production phase is where the high-fidelity design is fleshed out, content and digital assets are created, and a high-fidelity version of the product is validated with stakeholders and end-users through user testing sessions. The role of the UX Designer shifts from creating and validating ideas to collaborating with developers to guide and champion the vision.

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Design Project Planning And Process

Design Project Planning And Process

31-Mar-2016 0 Comments

This is an excerpt from Principles of UX Design, an InVision e-course by Timothy Embretson. Iknow what you might be thinking: process and creativity don’t mix. You’ve either heard this from UX and design folks, or you’re one of those people who

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What Does It Mean To Be Simple?

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29-Mar-2016 0 Comments

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The Differing Roles of the UX Designer

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29-Mar-2016 0 Comments

Due to the newness of the field and the relative ignorance still surrounding the term “UX Designer,” different companies expect vastly different things from the same job. Learning about how to become a UX designer and

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Innovation Competency Model

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21-Sep-2015 0 Comments

By Drew Boyd from insidetheboxinnovation.com To build innovation muscle, companies must include innovation in their competency models. A competency is a persistent pattern of behavior resulting from a cluster of knowledge, skills, abilities, and

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Where Good Ideas Come From

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19-Jul-2015 0 Comments

By Steven Johnson One of our most innovative, popular thinkers takes on-in exhilarating style-one of our key questions: Where do good ideas come from? With Where Good Ideas Come From, Steven Johnson pairs the insight of his bestselling

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What 9 Successful People Learned From Failing

What 9 Successful People Learned From Failing

19-Nov-2014 0 Comments

by Erica Murphy When we look at famous CEOs, athletes, actors, inventors, scientists, authors, we often forget there was ever time in their lives before they had fame. That there was a time in their lives where they were just like is, dreaming up

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