WE ARE CREATIVE

WE ARE STRATEGIC

WE ARE INNOVATIVE

WE ARE UX SPECIALISTS

MORE CREATIVE MEDIA

MORE CREATIVE MEDIA / UX Specialists

Our Capabilities

Functional strength makes creative power.

UX Design

62%

Interactive Design

76%

User Research

66%

Interface Design

74%

User Testing

78%

Consulting

91%

SERVICES

We are UX magicians that provide UX solutions.

We begin every digital project with the creation of user personas, use cases, and task flows. With user personas, we synthesize demographic and pychographic information to determine user motivations. Use cases and task flows allow us to outline common interactions so we can document the technical requirements for the experience and produce actionable insights for the creative team.

Bombarding users with information is more likely to confuse than educate them. We practice the best practices around providing users with information and easy paths for finding specific content quickly. Through user research, and our experience and knowledge of trends in how people use digital products, we deliver information design that is truly best of breed.

You can’t effectively build a house without blueprints, and the same is true with wireframes and digital products. Wireframes provide a schematic diagram of the environment so we can understand at a granular level the content and functionality of the experience. And after building hundreds of websites, mobile sites and apps, we don’t just do wireframes – we excel at them.

User testing is one of the best ways to optimize the user experience design of a website. User testing can validate aspects of the interaction and help illuminate areas that need to be improved. We have experience facilitating user testing both online and in person, using wireframes, HTML or a finished site, and can help interpret the results so that you understand the key takeaways.

Rapid prototyping enables you to test interactions on new sites before completing the build. Through a high fidelity, semi-functional site, you’re able to verify the success of the experience provided, learn lessons early and avoid pitfalls. We are highly experienced in developing the UI and translating the HTML and backend support for this type of testing.

Software as a service is evolving and we understand the unique needs of start-up and existing companies developing new web and mobile apps. We have in-depth knowledge of not only the core functionality of these products, but also the enrollment cycle that is key to membership and how exceptional front-end design can enhance user engagement and ultimately grow your business.

Our More Creative Process

We are UX. We are strategic. We are More Creative.

Strategy is important from the outset because it articulates the brand, guiding principles, and long-term vision of an organization. The strategy underpinning a UX project will shape the goals of the project—what the organization is hoping to achieve with the project, how its success should be measured, and what priority it should have in the grand scheme of things.

The discovery phase is probably the most variable between projects. Complex projects will comprise significant user and competitor research activities, while small startup websites may skip all research activities other than some informal interviews and a survey. In many people’s eyes, the Research phase is key to creating an informed user experience, however it is also the phase most often skipped—especially by proponents of a “Lean UX” approach.

The aim of the Analysis phase is to draw insights from data collected during the Research phase. Capturing, organising and making inferences from the “what” can help UX Designers begin to understand the “why”. Communicating the designer’s understanding back to end-users helps to confirm that any assumptions being made are valid.

The Design phase of a UX project is collaborative and iterative (meaning that it cycles back upon itself to validate ideas and assumptions). Building on the user feedback loop established in previous phases, the premise of the Design phase is to put ideas in front of users, get their feedback, refine them, and repeat. These ideas may be represented by paper prototypes, interactive wireframes, or semi-functioning prototypes, all deliberately created in low-fidelity to delay any conversation relating to graphic identity, branding or visual details.

The Production phase is where the high-fidelity design is fleshed out, content and digital assets are created, and a high-fidelity version of the product is validated with stakeholders and end-users through user testing sessions. The role of the UX Designer shifts from creating and validating ideas to collaborating with developers to guide and champion the vision.

More Creative Stats

More Creative Data

50

Projects Completed

30

Client Engagements

1000

Coffee Cups

20

Awards

PORTFOLIO

See what we have done for our happy clients

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This is an excerpt from Principles of UX Design, an InVision e-course by Timothy Embretson. Iknow what you might be thinking: process and creativity don’t mix. You’ve either heard this from UX and design folks, or you’re one of those people who

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29-Mar-2016 0 Comments

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19-Jul-2015 0 Comments

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202.688.1505